Oreo WONDER VAULT
Oreo flavors and innovations have such a strong following that each release is heavily anticipated. The only issue was the need for a cohesive story, an ongoing narrative people could easily follow along with.
Introducing “Oreo Wonder Vault,” a magical, mythical place that unfolds the origins of each flavor release. We launched via a series of films and pop-up experiences inspired by each flavor's unique origins, getting behind the excitement as they rolled off the assembly line. Our 60 sec anthemic film featured in cinemas along with social, and a 360 social video showed Youtube’s latest interactivity.
